Where it started
For four years, the founder of Ura was stuck in a loop — vaping every hour, anxiety spiking in between, no app doing anything useful when it mattered most. Every tool on the market was built for after the wave. For the calm moments. For when you're sitting with a cup of tea and feeling reflective.
Nobody built anything for the 2am spike. For the craving that hits mid-conversation. For the moment when you need something right now, not a five-minute guided meditation.
What changed
The panic button came first: one place to begin when things feel like too much. Then came guided breathing and grounding, personal AI conversations, progress tools and private Circles for the people you choose to involve.
It became a personal tool. Then it became an app. Ura is available on iPhone and Android. Today, its personalised setup, chosen voices and step-by-step Journey make room for support that feels more like you. Features vary by platform and version.
The philosophy
Ura uses the idea of a wave to make a difficult moment feel more approachable: notice what is happening, find one useful step and give yourself room to choose what comes next.
There is no fixed timeline for feeling better. Ura offers guided support at your pace, alongside the people and professional care that matter to you.
Built for the moment
Open guided support when you need it, with simple steps and space to go at your own pace.
Honest about what it is
Everyday wellbeing support, shaped by lived experience. Ura does not replace professional care or emergency services.
Community over isolation
Invite people you trust into a private Circle. You choose when to ask for support and what to share.
Notice your progress
Your saved check-ins, sessions and reflections give you a way to look back at the steps you have taken.
Ready to ride the next one?
Core Panic Flow stays free, with no account setup or subscription required. Explore Premium in the app for current prices and trial eligibility.
Download Free — iOS